New Name Reflects Commitment to the Entire Retail Technology Ecosystem
Orion, MI – May 14, 2014 – 4690World, a retail technology solutions provider that helps companies of all sizes improve efficiency and increase enterprise-wide visibility of data, has announced today that it is rebranding the company to REDList Solutions.
“We have always been committed to providing solutions that allow retail enterprises to preserve their existing technology investments and to enhance their store systems capabilities, however, the store itself is not our only focus,” said Jeff Boyle, President and CEO, REDList Solutions. “As we are also deploying solutions in the data center and mobile spaces, we feel that REDList Solutions (Retail Enterprise Data) better reflects the value and offerings we provide our customers.”
As data proliferates for most organizations, it is imperative that retailers be capable of utilizing that data to make better decisions to improve overall performance. REDList Solutions products are designed to provide a clearer, more detailed picture to guide, support and reinforce the decision-making process.
REDList Solutions’ suite of products includes offerings that provide greater control in the store and on mobile devices, as well as custom interfaces that integrate seamlessly with store systems. In addition, the company is launching an interactive mobile system, REDConnect, which brings an additional touchpoint in the store that can improve the bottom line and customer loyalty through interactive, dynamic content. REDConnect enables marketing teams to push targeted promotions and additional offers to the customer at the lane during a transaction.